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Get Free AccessHumans perceive and act on risk in two fundamental ways. Risk as feelings refers to individuals' instinctive and intuitive reactions to danger. Risk as analysis brings logic, reason, and scientific deliberation to bear on risk management. Reliance on risk as feelings is described as “the affect heuristic.” This article traces the development of this heuristic and discusses some of the important ways that it impacts how people perceive and evaluate risk.
Paul Slovic, Ellen Peters (2006). Risk Perception and Affect. Current Directions in Psychological Science, 15(6), pp. 322-325, DOI: 10.1111/j.1467-8721.2006.00461.x.
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Type
Article
Year
2006
Authors
2
Datasets
0
Total Files
0
Language
English
Journal
Current Directions in Psychological Science
DOI
10.1111/j.1467-8721.2006.00461.x
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